How and where do I market the property?
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Marketing your home
Your prized asset deserves the best marketing possible so you will need to leverage every tactic out there to show your home off in all of its glory. It's a good thing we are experts at this isn’t it!
Understanding buyer needs
Great marketers derive strategy and meaning from buyer personas. For example, a property in an area with a high proportion of retirees should be marketed differently to a new-build condo in a vibrant, growing suburban centre. It is common to create multiple advertising campaigns for the same property to appeal to many different types of buyer, e.g:
The young family
The tech-savvy remote worker
The downsizing retirees
In our downtime, we invest a lot of time in understanding trends of technology use, sales strategies, and the social habits of a range of buyer personas. This way you are always one step ahead of the rest.
Network and reach
In addition to an extensive digital presence, listings should be promoted through an ever-growing network of REALTORS®, buyer syndicate groups, targeted neighbourhood mail-outs, a robust buyer database, personalized advertising and digital advertising. When you’ve been in the business for as long as we have you have an extensive network to market to - what’s that saying, it’s all about who you know?
Digital-first marketing approach
Experience has taught us that good marketing can’t be faked. Today’s homebuyers grew up using services like Google, Facebook, Instagram, and expect a buying experience that’s equally as intuitive and enjoyable. Ensuring the property is marketed effectively on digital platforms is a must, here’s how this should be done:
High-quality professional photos optimised for screens of all sizes
Taking advantage of data-sharing platforms and our regional listings feed. This will put your property on national platforms like REW and Realtor.ca
Effective, engaging, and digestible social media adverts
Regular analysis on engagement and impressions to maximise reach
Virtual tour technology
And a lot of other methods!
Home staging
Statistics have shown that home staging can dramatically increase a home’s sale price and go a long way in communicating trust to a prospective buyer. We work with some of the best staging partners in the business, they blend interior design and visual storytelling to elevate the characteristics of your home.
Ask for feedback
As with any large project, feedback is essential, so throughout the process of marketing your home, we will talk to a number of potential buyers to understand their thoughts on the property and its price. Implementing continual feedback into our strategy will only benefit in the long run.
Be prepared for all kinds of feedback - the good, the bad, the ugly. All of it can be used constructively to increase the chances of securing a great price for your home. By talking to buyers and other agents, we will learn;
How much interest is there in the property? Are homes of similar characteristics receiving more viewings?
What did people love about the home and how can we capitalise on this? Equally, what do buyers think could be improved upon?
Is the home under or overpriced compared to others?
What value adds could be included to make this irresistable?
We all like to know where we stand and if you take this information and use it to your benefit you will stand a far greater chance of achieving your goals.
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